Samuel Petrella is an up and coming bodybuilder from the DMV area. We worked together to develop a set identity on his social media accounts while also expanding their reach. With a 12-week social media push, we were able to increase his presence on TikTok from a new account to over 40,000 followers. And over on instagram, we were able to increase his presence by nearly 592%.
10-Week YouTube Series
Leading up to the Lenda Murray Classic, Sam and I worked on a 10-week YouTube series that highlighted the stress and preparation involved in a bodybuilding competition. He ultimately won first place in Classic Physique.
Currently for Sam we are:
We're working on piecing together 12 weeks of footage into a short documentary film.
Please follow Sam
You can find Sam on TikTok and Instagram.
@samdpetrella
